Over $70m is spent annually by Australian companies on custom publications and this is growing rapidly mirroring the global trend. In Australia, this growth has been the result of many companies striving to improve brand loyalty and connect customers or members with core brand values.
Burdis Marsh Partners (BMP) publishes both business and lifestyle publications for our clients. The two principals of BMP have over 30 years combined custom publishing experience and provide our clients with publishing models that suit their needs and company structures. For example, we can provide a complete A-Z turn-key solution incurring minimal client involvement or provide content management and page layout for you to print and distribute yourselves.
BMP is a full service custom publisher that provides outcomes and not just outputs. We guarantee that one of our principals will manage your custom title and that your publication won’t be passed onto junior staff after we commence work on your business. We are available 24/7 to our clients and pride ourselves in providing simple solutions to difficult publishing tasks.
We have developed an audit process called PAAR© (Publication Audit Assessment Report) for companies with an existing custom publication seeking an independent evaluation of their publications performance. This ‘check and control’ document measures the potency of the publication in relation to its original objectives. This report includes various cost control methods, measurability, suggested improvements, an editorial review and a variety of other information to assist the company in producing a successful publication that delivers a suitable return on investment.
Another of BMP’s key areas of experience is advertising sales. We have built up an extensive network of relationships with media buyers and advertisers across Australia. Our understanding of the advertising based publishing model provides accurate revenue outcomes. We employ our own sales force to drive revenue into our client’s publications to assist in offsetting the publishing cost if necessary.
Michael Blomfield
Executive General Manager
– Premium Business Services – CBA